Lion Day aims to raise awareness of the majestic hunter, the ultimate feline, the king of the jungle, and the big fluffy kitty of the Serengeti.
World Lion Day is the brainchild of co-founders Dereck and Beverly Joubert, a husband-and-wife team with a passion for big cats. They began the initiative in 2013, bringing together both National Geographic and the Big Cat Initiative under a single banner to protect the remaining big cats living in the wild.
