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If you have a good

“If you have a good selling idea, your secretary can write your ad for you.”

– Morris Hite

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
– Morris Hite

Advertising moves people toward goods; merchandising moves goods toward people.
– Morris Hite

If you have a good selling idea, your secretary can write your ad for you.
– Morris Hite